Information is the meaning, the content, and the knowledge of the message being communicated. It is inherently non-physical - you can't touch information.
Data is the media, the code symbols (like words on a page) of the message being communicated. It is physical, although our notions of what "physical" means in MBT changes depending on the audience.
You need a consciousness in order to extract information from data. That is why consciousness can be described as a non-physical (you can't touch consciousness) interactive (communication) information (you need a consciousness to have information communicated, and you can't touch it) system (many interacting pieces of consciousness communicating).
I think Tom discusses how information is non-physical here: http://vimeo.com/11005286
- among other videos, posts, and the book.