From the journal of Applied Social Psychology:http://onlinelibrary.wiley.com/doi/10.1 ... 881.x/fullSocial Networking Websites, Personality Ratings, and the Organizational Context: More Than Meets the Eye?†
There's some various things to note ... the thing that jumps out at me is that (and I haven't delved into this yet) some 20 years ago, someone got funding to redefine human personality as composed of "The Big Five" traits... and whoo whee ... this smells so much like a tactic of corporatia to redefine the axes on which things are to be considered for their benefit. It will be interesting to see how that all got started.
But more practically: lookit the evidence: scouring the web is now a mainstream part of employment considerations when hiring (and I admit I have done web searches on potential employees myself). Presumably other operations are doing the same thing... insurance providers, credit issuers, I'll bet there is political software / botware out there that scans the web for recruits and enemies, and maybe even there are immediate agencenic applications, given the vitriol of the political camps these days. (In other words, maybe say pro-Santorum people would deploy bots that found Pro-Romney computer user cookies and send them a virus.)
'Mo well. I'm trying
to stay away from these sorts of posts. There are so many horror stories I haven't been mentioning lately.